Sponsorships and philanthropy ĬAM4 is a diamond member of the Free Speech Coalition and has been a title sponsor of the Association of Sites Advocating Child Protection (ASACP) since 2011. In February 2017, CAM4 announced a partnership with teledildonics manufacturer Kiiroo, launching a "live touch" feature that sync's the vibration of the Kiiroo sex toy to tokens tipped during a live webcam show. ĬAM4 has paid out more than $100m in performer commissions since its inception in 2007. Darling was later followed by world-famous adult actress Jelena Jenson, who joined CAM4 in January, 2017 as event marketing manager and brand ambassador. The site is working with Ela Darling to distribute virtual reality cameras to models. VRTube.xxx co-founder, Ela Darling spearheaded the initiative. In May 2016, CAM4 partnered with VRtube.xxx to launch CAM4VR, a 360° 3D virtual reality live cam experience available on the CAM4 platform. Performers on CAM4 may be coached by Nikki Night, a former cam model and "the porn industry's leading camgirl coach." The performers use a webcam and microphone to broadcast live video and audio to their room. Customers can use text based live chat to talk to each other or in each performer's room. Customers of the site can purchase virtual tokens, which can be used to tip performers or watch private shows. CAM4 is used mostly by amateur webcam performers who like to broadcast just for the fun of it or to earn money for their live performances on the site.